EMJ GOLD: Pharma news, views and analysis cover image

S04 E08: Beating budget cuts and quick wins for pharma marketers

EMJ GOLD: Pharma news, views and analysis

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The Importance of Engagement in the Digital Industry

I've been part of the PM Society for around seven years. It's a really sort of holistic society and it works really well on that front. The big memorable piece recently was, I don't know if you saw this, right? Tell me if you did. But last December, everybody within the like digital interest group decided to put on the Christmas jumpers - they essentially just take the make out of on the channel. And not a single person came up with the same responses in terms of what it is. So one of the bits is like, if you're kind of not great in one channel, you're not going to be great in multiple channels... You're also not going

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