Behind the Numbers: an EMARKETER Podcast cover image

ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

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Why OpenAI needs ad revenue

Marisa and Nate explain ChatGPT's heavy costs, subscriber ratios, and why ads are financially inevitable.

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