Segmenting customers and new marketing buckets

Today I’m joined by President & Dealer Principal at Alpha One Automotive.

We break down his jump from a corporate career into dealership ownership, and why social media became one of his strongest tools for credibility and recruiting.

Michael also shares why acquiring rooftops is tougher than ever, how rural stores operate differently from metro dealerships, and what it takes to build a culture that actually performs. His perspective on customer segmentation, profitability expectations, and growth models gives dealers a clear look at the realities of operating in today’s market.

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Topics:

00:21 How did Michael enter the auto industry?

01:28 Transitioning to dealership ownership how?

05:03 How social media drives professional growth?

08:49 Biggest challenge in rural dealerships?

17:27 Leadership's role in community impact?

24:21 Are rural dealerships still viable?

25:12 Best growth model for rural stores?

27:55 Transitioning to exotic cars: why?

37:48 Future plans for the business?

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