Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

How Spotify harnesses the fresh start effect to encourage new listening habits

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Activating behavioral insights with digital targeting

The hosts discuss how modern digital targeting enables brands to exploit fresh-start and nine-ender moments effectively.

Play episode from 21:19
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app