Board Accountability: A Missed Media Opportunity

Former Marvel CEO Peter Cuneo breaks down how Marvel approached the emerging Internet landscape while rebuilding from bankruptcy. From avoiding direct online sales to protect major retail partners, to encouraging fan-run sites as organic marketing, Cuneo reveals the strategic balance between innovation and discipline. He also highlights Isaac Perlmutter’s pivotal personal risk in restructuring Marvel’s debt, clearing the way for growth and a stronger board.

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