B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)
The Dave Gerhardt Show (from Exit Five)
Richard: fixing LinkedIn overspend
Richard Meyer outlines a multi-channel, signal-based strategy to diversify spend, validate intent, and improve reach and CPMs.
#341 | In this Exit Five Live session, Cindy Dubon (Director of Growth Marketing, Goldcast), Kelly Arndt (Sr. Demand Gen Manager, Vector), Jeremy Chung (Founder and CEO, Ads by Jer), Tess Pfeifle (Associate Director of Marketing, AirVet), and Richard Meyer (Director of GTM and Growth, GoHappy) each break down a real ad campaign — the channel, the creative, the targeting, the spend, and the results. From influencer-led LinkedIn thought leader ads and CTV surround sound campaigns, to direct mail sequences, conference plays without a booth, and multi-channel signal-based targeting, these are campaigns you can actually steal from. Co-hosted by Jess Cook, VP Marketing at Vector.
Timestamps
- (00:00) - Intro and why real examples beat LinkedIn theory
- (05:18) - Session format and how to participate
- (07:10) - Cindy Dubon: $8K influencer campaign that generated $700K in pipeline
- (15:08) - Kelly Arndt: B2B surround sound with CTV, YouTube, and LinkedIn
- (25:04) - Jeremy Chung: Direct mail plus retargeting to book VC meetings
- (32:44) - Tess Pfeifle: Conference play with no booth and 2,000% ROI
- (39:39) - Richard Meyer: How GoHappy stopped overspending on LinkedIn
- (48:14) - Rapid fire Q&A with all five marketers
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