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Fan Bi is the founder of The Hedgehog Company, where he acquires distressed DTC brands and helps get them profitable fast. He’s also the creator of In the Money, a must-follow podcast and content brand unpacking the capital side of consumer.
For DTC founders navigating exits, plateaus, or profitability hell...
- What most founders still get wrong about valuations
- How the buyer landscape has shifted post-Unilever & Walmart
- Signs your bridge round is a bridge to nowhere
- The trenches of sub-$20M exits, explained with examples
- Why switching costs matter more than ever
Who this is for: Founders, operators, and investors trying to understand today’s DTC M&A landscape
What to steal:
- 20%+ post-marketing contribution as a key health metric
- The 3-week test to know if your exit has traction
- Realistic comps on $3M, $10M, $30M brand valuations
Timestamps
00:00 Real math behind DTC exits in today’s market
02:15 Why 3–5x revenue exits no longer exist
05:00 The real state of DTC profitability and acquisition costs
07:00 What makes a distressed DTC brand worth buying
09:00 Turning around Baboon to the Moon and fixing fundamentals
11:00 DTC exit trenches from $1M to $100M+ brands
15:00 What kills DTC acquisition deals fastest
17:00 Why bridge rounds often fail
19:00 DTC vs software and AI from an investor lens
22:00 Product market fit vs product channel fit
24:00 Categories that still work for DTC exits
26:00 What it takes to build a winning DTC brand today
Hashtags
#DTC #DirectToConsumer #DTCExits #Ecommerce #EcommercePodcast #StartupExits #MergersAndAcquisitions #BrandAcquisition #DTCBrands #EcommerceGrowth #FounderAdvice #ConsumerBrands #PrivateEquity #ShopifyBrands #BusinessPodcast
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