The man who pioneered the science and psychology of Influence returns to Bulletproof Radio today.

Known as “The Godfather of Influence,” Robert Cialdini, Ph.D., is the foundational expert in the science of influence and how to apply it ethically in business.

After nearly 40 years of evidence-based, peer-reviewed scientific research, he’s earned a global reputation for his ability to translate his scientific studies into valuable and practical actions. This makes his principles of influence and persuasion accessible to everyone and a cornerstone for people and organizations serious about effectively increasing their influence.

In this episode, you’re going to learn about the psychology of why people say yes and the brand-new principle of influence Robert has added to the original six, which is unity.

“Unity is a standalone principle of influence,” Robert says. “ If we can, as communicators, simply arrange our language, arrange how we comport ourselves so that people see us as partners with them before we begin the process of trying to move them in our direction, their barriers to influence drop dramatically.”

His latest book, “Influence, New and Expanded: The Psychology of Persuasion,” includes new research so you can become an even more skilled persuader using all seven principles.

You’ll also learn how social influence improves personal relationships and governmental effectiveness and affects work relationships and political decisions.

Robert is president and CEO of Influence at Work and a prolific public speaker. His work and books have been featured in the New York Times, Forbes, Inc., Psychology Today Magazine, on the PBS Newshour, and on many podcasts and media outlets.

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