#35: Elon Musk's Biographer, Ashlee Vance—What Can Everyday Entrepreneurs Learn from the Life of Elon Musk?
The StoryBrand Podcast
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The Number One Mistake Companies Make With Their Marketing
Don Brogan: People buy things because they hear or read words that make them want to buy something. He says 99 out of 100 business people never think of it, but most don't know what is good copy and what is notGood Copy in April, storybrand.com will run a two-day course on how to write great sales letters for businesses. Brogan also talks about Elon Musk's ability to work fast with his team at companies such as SpaceX,. As Brogan said, everything he does is like a fire hose peeling back the layers of skin; you can see every last detail from day one.
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