197 - Navigating the Blended Funnel | Demand Gen Live S2 x52
GTM Live
00:00
Are You Getting Handcuffed by Attribution?
Everything and everything should be driven by measurement, says David. He wants companies to audit their lead sources every three to six months. It's a game changer for marketers who don't think about attribution properly. Natalya Grebtsoe asks: 'How are you going to get your clients in here? These are the kind of numbers i want to see' The next question is from Katy; we'll take it live at 10pm ET on Tuesday.
Play episode from 11:52
Transcript
