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166 Rafaela Gontijo Lenz – Stop focussing on plant based, the real blue ocean is in regenerative dairy and meat

Investing in Regenerative Agriculture and Food

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Is There a Different Way?

How big is dairy products compared to plant base? It's gon only. I know that plant base has increased, but meat consumption and tairy consumption is also an increase. These are the biggest sales in the super market. And i feel that we're just missing this opportunity to find, you know, how you can incorporate regeneration in the products. So i wild just look for this tradition. People usually say, oh, you sell cheese bread. Tis not there's no innovation. There's no technology. That's what weare trying to do.

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