When do you know to pivot or surrender?
Koen Bok and Jorn van Dijk co-founded Framer, the web design platform that helps designers ship beautiful sites fast. 55% of YC companies run on it. Designers love it. But Framer almost didn't make it.
What began as a high-fidelity prototyping tool born inside Facebook's design culture became—after a near-death pivot five years in—the premier site builder for designers who ship.
Over drinks at the Lone Palm in San Francisco, Koen and Jorn recall what it took to step back from the brink of oblivion and chart a new course — for themselves and the field of digital design.
00:00 Intro: Lone Palm, Last Call
01:34 What is Framer Today?
02:39 Pick a Problem You Love
06:14 Three Interactions to Fifty
08:20 Rough Riding / Why VC is Good
11:38 Three Options Left
14:31 The Pivotal Lunch
20:46 Act III: Solving the Walkie-Talkie
29:08 Artistry meets Wall Street
32:20 Stay Weird, Keep Building
Special thanks to Jane Seabrook and the Lone Palm team for permitting us to film the first ever video podcast at their storied bar.
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Koen Bok & Jorn van Dijk: Framer Reloaded
First of Kind, S2:E4
Hosted by Soleio and produced by Room 3: room3nyc.com
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