Finding momentum by niching in CPG

Have you ever hit a level of success that's supposed to feel like freedom, and instead, it starts to feel like you've built yourself a job that you can't escape?

Well, that's the tension that Elliot Begoun found himself in after building a seven-figure consulting business. He had the systems, the team, repeatable delivery, the whole thing. So from the outside, it looked like everything was dialed in. Internally, he was starting to feel depleted and, honestly, a bit bored.

Well, Elliot's story is powerful because he didn't start out as a natural consultant. He climbed the corporate ladder, walked away, and had to learn how to build from zero. Then he went through multiple stages: solo to team, broad to niche, one-to-many to premium advisory. And eventually, he made a full-circle shift that changed everything.

So in this episode, you're going to hear the hidden cost of building a model that requires constant funnel feeding, how Elliot reduced client count without taking a revenue hit, and what to change when you want fewer clients, more depth, and more breathing room in your business.

If you've ever been thinking to yourself, "Something doesn't feel right about my business," then press play right now and enjoy this episode.

Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.

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