Do You Want to Be a Marketing Specialist or Demand General?

The best way to do this, very few have done it. The only way I would give a SDR look that really wanted to join the team is someone that came to me with a specific plan. What in marketing do you love? Look at that T-shaped marketer model where you have all these different disciplines in marketing going like this and then going down very deep into one specific area. No marketing team right now, no marketing leader wants to hire generalists. So what are you doing to get things started to show me that you already have a deep passion for what this is? You've identified something that is going to be a focus for you and some steps to actually put out