650: 2026 Photography Business Predictions — What’s About to Change
PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast
Bernie Griffiths: Focus on sessions and average sale
Bernie stresses increasing session volume and average sale, plus managing ad follow-up and using AI creatively.
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Happy New Year, and welcome to a special podcast episode to kick off 2026 — The photography business coaches' predictions for this year.
This style of episode has become a regular feature ot kick off the year, but this year, there's a twist. Instead of asking for each coaches prdictins for the year, I've given them a specific question to answer based on their specialty.
There is something for every genre and every level of photographer in this one!
Below, you'll find each featured guest, their specific question, and where you can find or contact them online.
Hope you enjoy and get a ton from what you hear.
Alex Vita – SEO Expert
You have to go from being number one on Google to being the answer, you have to go from getting clicks to getting on the short list. You have to go even from link building to a new sort of digital PR that you can work on. – Alex Vita
- Traffic is no longer the goal — authority is: Photography websites need to focus less on clicks and more on being trusted, cited, and recommended by AI tools that influence client decisions.
- If AI can’t clearly explain your business, you’re invisible: Clear, consistent entity details (who you are, where you’re based, and what you specialise in) across your website, Google profile, and socials directly affect how AI represents your brand.
- Stop trying to rank first, start being the answer: Modern SEO for photographers is about showing up in AI recommendations by clearly defining who you serve, where you work and what you specialise in.
- Depth beats volume in content: Fact-dense About pages, detailed testimonials, case studies, and long-form educational guides give AI the confidence to recommend your photography business to real clients.
013 Premium Only: Alex Vita – Members Q&A for website design, user experience, SEO and more
Episode 108: Alex Vita – How To Build A Photography Website That Converts Visitors To Clients
Episode 268: Alex Vita – Everything you need for a successful photography website
That doesn't mean websites are dead. It simply means that the role of the website and how clients find you is changing. So instead of optimizing for raw traffic, which remains a vanity metric, you have to think about authority and trust and just getting inquiries or sales. That's the ultimate goal. – Alex Vita
Bernie Griffiths – Portrait Photography Business Coach
The two most crucial, crucial numbers that I feel photographers have to focus on in their business is to increase the number of photography sessions and lift the average sale. So there's only two things and that's important going forward in 2026 to keep things simple. And these are the only two numbers we really need to work on if we want to grow the business. – Bernie Griffiths
- Ads don’t fail — follow-up does: Facebook and AI-powered ads only work when photographers actively manage leads and conversations, not when they’re left to run unattended.
- Focus on two numbers that matter: Growing your photography business in 2026 comes down to booking more sessions and increasing your average sale, not chasing every new tactic.
- AI is a marketing advantage, not a threat: Used well, AI imagery and messaging can stop the scroll and start conversations that lead to real bookings.
- Growth lives outside comfort zones: Photographers willing to test, adapt and market boldly will find more opportunity than those waiting for conditions to improve.
WebsiteBernie Griffiths Facebook Group
Business Plan Call with Bernie
Episode 136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions
Episode 30: Bernie Griffiths – Photography Business Success Coach
Episode 198: Bernie Griffiths – Facebook Ads and The Missing Link To Successful Sales
Episode 231: Bernie Griffiths – How to Make the Successful Leap to Pro Photographer
Episode 271: Bernie Griffiths – Your Photography Business Questions Answered plus WanderSnap
Episode 363: Bernie Griffiths – Business growth for wedding and portrait photographers
The only way to get new business is to be innovative in your marketing. Get out of the way of yourself. Get over your comfort zone and go for it. As I've said many times before, life's not a dress rehearsal. – Bernie Griffiths
Richard Grenfell – Boudoir, Corporate and Professional Headshot Photographer
If you spend real money, okay, if you make a really nice offer, like, I just read before an offer so awesome that people feel stupid saying, “No”. You call people. Don't text them and email all that sort of stuff. Call them on the telephone. That's what it's there for. Show stuff daily and collect reviews. I promise you, well for us anyway, you will book out. And you'll probably book out for 60 to 90 days. – Richard Grenfell
- A strong offer opens the door: Photographers who lead with a compelling, high-value introductory offer remove hesitation and create fast momentum in competitive markets.
- Paid ads work when they’re focused: Clear targeting, a defined budget and direct follow-up convert interest into bookings far more reliably than broad, unfocused promotion.
- Credibility beats virality: Consistent behind-the-scenes content, active social profiles and genuine client reactions build trust that supports long-term business growth.
- Social proof lowers marketing costs: Google reviews and visible testimonials make it easier — and cheaper — to attract new photography clients through both ads and search.
Thrive Boudoir WebsiteEpisode 397: Richard Grenfell – The Coaching Diaries with Steve Saporito
Leverage your existing network. Now, what I mean by that is, go through your phone, make a list of all the people you know. Go through your social media. Make an A list of all the people you know. … contact them, ring them up and just say, “Look, I'm doing this. I'm about to release this offer to the public, I've got limited sessions…” Explain that you're on a marketing push, and you thought of them, and you'd like to invite them in first, because you've already got the trust there, obviously, because they know you. – Richard Grenfell
Johl Dunn – The Mindset Coach
One thing AI can't do is personal connection, is emotion, is trust with people. These are your key to standing out and having successful business 2026, and beyond. – Johl Dunn
- Mindset drives income: Photographers who address their beliefs around money and self-worth unlock the confidence needed to charge prices that reflect their true value.
- Your sales process must match your pricing: Higher investment photography requires a considered, high-touch client journey that justifies the experience, not a quick or transactional sale.
- Personal experience beats automation: Thoughtful, human touches create emotional connection — something AI can’t replicate and clients will always pay more for.
- Value is felt, not explained: When clients feel genuinely seen, guided and cared for, the price makes sense without hard selling.
330: Johl Dunn – How to create a money making portrait photography business
526: Johl Dunn – Modern day marketing and success for portrait photographers
556: Johl Dunn – Unlock Your Photography Business Potential and Stop
Remember, people are going to buy from people they know, like and trust. Emails don't convey that. Phone calls to face to face does touch points like that too. Personalizing things does, especially with AI coming in, coming in hard and fast. – Johl Dunn
Renee Bowen – Life and Business Coach, Luxury Senior Portaits, Branding and Headshot Photographer
I think the real magic moving forward in 2026 and beyond with AI is not just doing things faster, it is using AI so that you can be more present, more intentional and more deeply yourself with your clients. – Renee Bowen
- AI should amplify your creative voice: Photographers who use AI to audit and understand their existing style can lean harder into what already makes their work distinctive.
- Emotion-led experiences will stand out: Emerging AI tools can support emotionally aligned editing and client experiences, but the photographer’s human presence remains the anchor.
- Consistency builds stronger brands: AI can help maintain visual and written brand alignment across portfolios, websites and marketing without copying industry trends.
- Use AI to protect your energy, not replace yourself: The smartest photographers in 2026 will use AI to reduce mental load and stay present with clients, while remaining firmly human-first.
Episode 611: Renee Bowen – Senior Portraits That Sell: What Teens Want, What Parents Buy
We already see AI used in marketing to analyze massive amounts of social data and predict what kinds of content or topics to talk about or things that will peak, let's say so. I think moving forward, photographers can tap into versions of this that are built for our world. It could be like an AI system that looks like local search trends for your city, Tiktok and reels behavior for your ideal age group, fashion, Music, Pop Culture trends that, let's say, your high school seniors or your branding clients are actually engaging with, so that you can really tap more into that target client persona. – Renee Bowen
Nicole Begley – Pet Photographer
What do we need to do to increase that revenue? Let's ditch that high friction process and let's try to create something more seamless and easy for our clients. – Nicole Begley
- Remove friction to increase bookings: Photographers who simplify their inquiry and booking process make it easier for modern clients to say yes without delays or confusion.
- Convenience builds perceived value: Clear, on-demand information helps clients understand your pricing and process without forcing early calls or studio visits.
- Shared values drive stronger decisions: Aligning your photography business with causes you genuinely care about can deepen connection and justify higher investment.
- Technology should support trust: Smart tools like video-based inquiries create a more human, efficient client experience while reducing drop-offs.
Hair of the Dog Academy on Facebook
Hair of the Dog Academy on Instagram
Hair of the Dog Academy on YouTube
Episode 273: Nicole Begley – How to generate pet photography sales from silent auctions
It's not necessarily about who's the best photographer, but clients expect fast, easy, no fuss info. But so many of us make booking hard, and that comes from just decades of education about how we need to build value for our business, which is true in the absence of building value for our business. Then, our clients are kind of stuck comparing maybe our premium multi $1,000 prices to a shoot and burn person that's charging $200 and they're getting all the files and they don't understand the difference.” – Nicole Begley
Kim Marie – Business Coach
Sales don't get easier by lowering your prices. It's not a price issue. Sales are going to get easier by increasing clarity, confidence and that tangible value. – Kim Marie
- Sales are your responsibility: In 2026, successful portrait photographers guide clients with clarity and confidence rather than blaming the economy, pricing or buyer hesitation.
- Emotion isn’t enough anymore: Pairing a beautiful client experience with clear, logical justification helps buyers feel comfortable and responsible about their investment.
- Clarity closes sales: Well-structured packages with obvious, tangible value make the buying decision easy without feeling pushy or salesy.
- The clearest wins, not the cheapest: Photographers who communicate value and process clearly will outperform those competing on price alone.
Episode 420: Kim Hamblin – How to build a photography business to sell
Episode 625: Kim Hamblin – Photography Sales Confidence and the Business Metrics That Matter
The photographers in 2026 who are going to do the best are not going to be the cheapest, but they will be the clearest. They will have a great process. They'll be taking responsibility for how their clients feel, for what they understand and how ready they feel to buy, and when you do that, I promise you, you never have to sell, because it's not going to feel like selling. – Kim Marie
Alex Cearns – Pet Photography Coach
Remember, there is no such thing as too much marketing. There is only not enough. – Alex Cearns
- Marketing fuels everything: Even the most talented photographers need consistent marketing, because visibility — not skill alone — is what keeps bookings flowing.
- Mix fast and slow strategies: Balancing quick-win tactics like social media giveaways with long-term brand builders such as charity partnerships creates steadier business growth.
- Stop waiting to be discovered: Proactive promotion, in-person conversations and cross-promotions now matter more than passively relying on a website or enquiries.
- Every campaign has value: Not all marketing pays off immediately, but each effort builds awareness, relationships and momentum that compound over time.
The Pet Photography Coach Website
The Pet Photography Coach Facebook Group
Episode 290: Alex Cearns – How to build the countries most successful pet photography business
Episode 524: Alex Cearns – Photography business rules for success and profit
You need to take intentional, proactive steps to showcase your work and talent and to make people want what you offer. The more visible you are, the more likely you are to succeed as of being tenacious in what you do. – Alex Cearns
Paula Brennan – Personal Brand Photographer and Mentor
If your copy could belong to any other photographer in your city, it's not doing your job. And if I could, like, switch your name out to another photographer's name, and no one could notice the difference, then it's not doing what it needs to do, right? – Paula Brennan
- Own your personal brand before you promote it: Photographers who clearly define who they are, how they work, and who they’re for stand out faster — especially when entering a new market.
- Your website should attract and repel: Strong brand-led copy helps the right clients feel seen while confidently filtering out those who aren’t aligned with your photography business.
- The about page is a growth asset: Using your past career, experience and perspective builds trust and positions you as a leader, not just another photographer.
- Relationships outperform algorithms: One-to-one conversations, referrals and strategic partnerships remain powerful, sustainable marketing tools for photographers in any city.
Paula Brennan AcademyEpisode 416: Paula Brennan – Conversion and nurturing trumps photography lead generation numbers
The most overlooked factor I believe, in succeeding in a new city or market as a personal brand photographer is. Clarity and ownership of your own personal brand, because when your work, when your words, your presence, and, of course, your personality, when all of that tells the same story, the right clients are able to find you and the wrong ones, they'll quietly move on. – Paula Brennan
Elle Payne – Melbourne Baby Photographer
So, so many things are changing. But is getting on social media and complaining about it going to help you in a group of photographers? Definitely not. I think what people need to do is they need to find out where the blocks are, where are the blocks in your business, and then you need to take action. And that's the bit where that's the hardest part. So that's a bit where most people fail. – Elle Payne
- Clarity beats trends: Getting clear on your personal photography business goals (income, hours, lifestyle) matters far more than chasing industry trends or worrying about AI.
- Own your business blocks: Real growth happens when photographers stop venting on social media and instead identify what’s actually holding their photography business back.
- Marketing is a skill you practise: Sustainable photography marketing comes from testing strategies, learning from what fails, and refining your approach — not just posting discounts and hoping.
- Hard work with direction pays off: There is still strong demand for photography, and consistent effort paired with clear goals is what drives long-term business growth.
Elle Payne WebsiteEpisode 429: Elle Payne – When business and service become the motivator over great photography
At the end of the day, business is hard. But if you know what you want and you have that clarity of what 2026 is going to look like, or the future is going to look like, then you're halfway there. Then you just have to go and work hard to find the answers of how to get there. Don't complain. It's hard. That won't help you. Don't worry about what everyone else is doing. They might want completely different things to you. – Elle Payne
Jeff Brown – Photography Mentor
You don't need to have tons and tons of backlinks. You just need to have the right content. And the other thing to remember is it's not that hard. What you've got to do is think like your ideal client. Understand what your ideal client wants – from their discovery with their FAQ pages and your blogs to looking at the products and services. – Jeff Brown
- SEO is evolving into AEO: Photographers who optimise their websites to clearly answer client questions will be better positioned for AI-powered search results in Google and ChatGPT.
- Search intent matters more than keywords: Creating content that supports informational, commercial and transactional searches helps AI (and clients) understand exactly who you serve and why you’re the right choice.
- Trust signals belong everywhere: Testimonials, pricing guidance, guarantees and expertise should be woven throughout your photography website, not hidden on separate pages.
- Depth beats page-one obsession: Detailed FAQs, blogs and service pages can be pulled into AI summaries even if they’re not ranking first, making quality content a smart long-term growth strategy.
Jeff Brown – The Photographer's Mentor
Episode 313: Jeff Brown – Leveraging LinkedIn to proactively generate more photography clients
Episode 425: Jeff Brown – How to use LinkedIn for photography lead generation
Special: Jeff Brown – How to build a photography website that works!
Get More Visible Online – Free Class
SEO, search engine optimization, having keywords and backlinks isn't anywhere near as important anymore. And even Google themselves, said with their helpful content update just a few years ago that Google was looking for what is called E-E-A-T, which stands for experience, expertise, authority and trust. – Jeff Brown
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What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what the photography business coaches shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that!
If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on today's episode.
If you have any missed questions or a specific question you’d like to ask me, feel free to add them to the comments area below.
Thank you!
Thanks again for listening, and thanks to Alex Vita, Bernie Griffiths, Richard Grenfell, Johl Dunn, Renee Bowen, Nicole Begley, Kim Hamblin, Alex Cearns, Paula Brennan, Jeff Brown and Elle Payne for coming on and sharing their thoughts, ideas and strategies for a successful 2026 in business as a working photographer.
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
The post 650: 2026 Photography Business Predictions — What’s About to Change appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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