In this episode of Process the Podcast, your host, motion director, and social strategist Arielle Thomas, records for the first time in the new Clubhouse.

Arielle pulls back the curtain on how Cinema Thom is moving beyond the "cheerleader" energy of standard chat models to use Claude AI as a high-level critical thinking partner. This episode is a deep dive into the specific workflows, prompts, and uncomfortable feedback driving the business forward.

In This Episode:

No More "Cheerleaders": Why Arielle swapped ChatGPT’s niceness for a partner that plays devil’s advocate.
The Skill-Upload Era: Moving beyond basic searches by using files to give AI professional context and specialised expertise.
Defining the Role: Shifting from a standard chatbot to a granular thought partner that identifies strategy gaps.
Creative Deciphering: How one prompt turned a vague vision into a hard-hitting, six-page growth strategy.
The Money: Building complex three-tab financial models and tiered client margins in under three minutes.
Case Study: Image Retouching: Using AI to fix lighting and swap products, saving thousands in potential reshoots.
Maintaining Momentum: How AI bridges the gap between a creative idea and a team brief so projects don’t "die in the gaps."
The Toolkit: Why platforms like Claude and Nano Banana are now essential for high-level creative output.

The Devil's Advocate Prompt:

" Work with me as a thought partner, get granular on positioning and strategy, push back where you see the gaps, and encourage me to go deeper where there’s something worth exploring, and give me both a quantitative and qualitative rate. "

Mentioned in This Episode:

Bella Cipolla, co-founder of Ponnd, who shared the specific prompt that unlocked Claude’s critical thinking.

Bella on Instagram: @bella.cip

Special thanks to: Alice McMullin of McMullin Furniture
- Alice McMullin on Instagram: ⁠@alice_mcmullin
- McMullin on Instagram: @mcmullinandco

Join the Conversation: Share your own AI use cases with the creative community in the Project Girly group chat via the link in our Instagram bio. (Link to post)

Say Hello!

Your host, Arielle on Instagram @arielle.thomas
Us, Process the Podcast on Instagram @processthepodcast

New episodes drop every Tuesday.

Don’t miss next week's episode with Coco Mocoe

An LA-based trend predictor, as she breaks down the game of short-form content.

See you then!

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