Ad targeting and intent signals

The hosts debate personalization from intent versus profile data and relevance for ad pricing.

Play episode from 13:45

chevron_right

Transcript

chevron_right

Transcript

Episode notes

In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle break down OpenAI’s move to introduce ads in ChatGPT and what it means for AI monetization. They contrast Anthropic’s anti-ad positioning with ChatGPT’s scale advantage, unpack the $60 CPM pricing model, and debate whether conversational ads can justify premium ROI. From market size math to competitive threats from Google and Meta, it’s a deep dive on ads, optionality, and the future economics of AI.

—

SPONSORS:

RightRev is an automated revenue recognition platform built for modern pricing models like usage-based pricing, bundles, and mid-cycle upgrades. RightRev lets companies scale monetization without slowing down close or compliance. For RevRec that keeps growth moving, visit https://www.rightrev.com

Tropic is an intelligent spend management solution that consolidates your spend data and processes into one unified offering, enabling insights and decisive action. From spotting hidden optimization opportunities to automating painful procurement workflows and giving you the best market data to turn vendor negotiations in your favor, Tropic combines smart insights with real human expertise to keep you ahead of the curve. Visit https://www.tropicapp.io/mostlymetrics to learn how.

HockeyStack is an AI platform for modern go-to-market teams that unifies sales, marketing, and customer data into a single system of action. With AI agents that prospect accounts, support reps, improve forecasting, and automate what’s already working, HockeyStack helps teams move faster without guessing. Trusted by companies like RingCentral, Outreach, ActiveCampaign, and Fortune 100 teams—learn more at https://www.hockeystack.com

—

LINKS:

Mostly Metrics: https://www.mostlymetrics.com

CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/

Growth Unhinged: https://www.growthunhinged.com/

Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/

Slacker Stuff: https://www.slackerstuff.com/

Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/

—

RELATED EPISODES:

The Economics of Free: When Zero Breaks the Pricing Curve

https://youtu.be/P2_ufRTQnl8