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🚀 In this episode, Dietmar Fischer talks with Janet Barker-Evans about what happens when AI stops being a novelty and becomes part of a serious creative workflow.

Janet breaks down how she uses custom GPTs for marketing as brainstorming partners and how synthetic personas can help teams validate campaigns faster, sometimes in a single day instead of waiting weeks for traditional research cycles.

Our topics today include hands-on AI training, multi-model workflows (ChatGPT, Gemini, Claude, Copilot), and why AI fear often comes down to power and control.

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About the Host:

Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com

🎯 What you will learn:

• How synthetic personas in market research and synthetic customers can accelerate concept testing
• How custom GPTs for marketing can unlock better creative options
• How to choose between tools like ChatGPT, Gemini, Claude, and Copilot for real business work

🕒 Chapters

00:00 Welcome and Janet’s AI origin story

01:47 Custom GPTs as brainstorming partners for marketers

05:05 Hands-on AI workshops: building confidence across ChatGPT, Gemini, Claude, Copilot

15:23 Synthetic personas and rapid creative validation with “persona panels”

20:00 Multi-model workflows: choosing the right tool and making outputs usable

35:03 The wow moments and the fear factor: prototyping visuals, power, control, and what’s next

💬 Quotes from the Episode

• “It’s like having a partner who’s not afraid to pitch a crazy idea.”
• “When we come up with a creative campaign, we will go test it against our synthetic persona panel.”
• “They’re all synthetic!”
• “Some of them will poke holes in our thinking, which helps us make it stronger.”
• “We can gut check it inside of a day.”
• “So, it’s about power, it’s about control…”

🔎 Where to find the Guest

• Janet's website: janetbarkerevans.com
• AbelsonTayler's website: AbelsonTaylor Group
• Or connect on LinkedIn with Janet: Janet Barker-Evans

Thanks for listening. If you enjoyed the episode, please follow the show and share it with someone who is trying to ship better work faster.

Music credit: "Modern Situations" by Unicorn Heads

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