The Importance of Incremental Innovation

In VR or in some new discipline where we have no clues of what's going on, what are you going to watch? What do you learn? And well, I actually wrote an article with Bertel Vergante. He's a professor in the Polytechnical in Milan. We talked about incremental and radical innovation. My argument is that you should have a separate team in the company that's always doing it. Next time you can do it. But of course, it never is next time you're saying issues.