Engaged Designing for Behavior Change

How do you design a product that truly changes people's lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You'll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.

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Show Notes

• Engaged — Amy's new book on behavior change (also available on Amazon)
• Mad*Pow — Amy's place of work, a "purpose-driven agency"
• SuperBetter — a book by Jane McGonigal
• The COM-B Behavior Change Model
• Atomic Habits — a book by James Clear
• What is Jobs to Be Done (JTBD)?
• Episode 151: Powerful Case Studies with Joel Klettke
• Participatory design — a Wikipedia article
• Motivational interviewing — a Wikipedia article
• Why We Do What We Do — a book by Edward L. Deci with Richard Flaste
• Amy's personal website
• Use promocode UIBREAKFAST to get 15% off Amy's book, Engaged
• Follow Amy on Twitter: @amybphd

Today's Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

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