The Technology Prophet: Mind-blowing Insight and Media Theories with Marshall McLuhan
The Logos Podcast
00:00
The Importance of TV in Politics
TV gave the old electric circuitry that is already here a huge extra push in this direction of involvement and inwardness. Since TV, both Canadian and British and American politics have cooled off almost to the point of rigor mortars. Our politics require much more hotting up than the TV medium will give them. Do you know that most people read ads about things they already own? They get huge information, satisfaction from ads far more than they do from the product itself. This is where we're heading under electronic information conditions, products increasingly are becoming services.
Play episode from 01:26:57
Transcript
