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193. Seeing Around Corners: How to Spot Opportunities for Innovation, with Dr. Rita Gunther McGrath | INNOVATION

The Innovation Engine Podcast

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Building in Curiousness and Discovery Into Your Business Plan

The CEO of GPT talks about how to build curiosity and discovery into your business plan. He says it's important to go into projects with humility, knowing you probably don't know all the answers. "I'm a big fan of user research and experimentation on paper," he says.

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