Bex Smith, is our guest today on Other People’s Money, Unofficial Partner’s sports finance series presented with regular cohost Matt Rogan.
Bex Smith was captain of the New Zealand Women’s football team, appearing at World Cups, two Olympic Games, and enjoyed a stellar club career including winning German football’s triple.
Crux Football is her investment vehicle for investing in to the women's club game. The organisation currently owns Montpellier in France and Sweden's Rosengard club.
It is the latest firm seeking to make investments in multiple women’s soccer clubs. US businesswoman Michele Kang has established a multi-club ownership network, with her portfolio including the National Women’s Soccer League’s (NWSL) Washington Spirit, London City Lionesses in the WSL and French club Olympique Lyonnais Feminin.
Mercury 13, Monarch Collective and Sixth Street each has their own multi-club women’s sports organisations.
Smith has secured investment in Crux Football from several notable figures, including the former Netflix vice-president Cindy Holland and her partner, Anne Imhof, who were previously early-stage investors in the NWSL club Angel City. Also part of the group is Ted Knutson, the founder and chief executive of StatsBomb, and the global head of sport at EssenceMediacom, Misha Sher.
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