The Importance of the Idea Maze

really good ideas require the marketplace to validate them or a little bit of baptism of fire for the entrepreneurs to sharpen their skills and be able to get their best ideas to the market yeah exactly. A very good friend of mine wrote a paper called the idea maze which describes the process you have an idea but any idea there's tons of stuff wrong with it because it hasn't right It hasn't bumped into the market and the partners and the competitors and all the things that's going to bump into, so as you hit all those things you have to navigate your way through the maze to the actual product. Doing that with one product is like it's hard enoughYeah I mean it's like it