Outrageous & Topical Marketing Wins

Paul Sloane joins James Smith to dismantle the myth of bad luck and reveal why the most successful innovations in history happened entirely by accident. A Cambridge engineer, former IBM marketer, and bestselling author, Sloane argues that what most people write off as misfortune is actually a hidden opportunity, and the people who notice it are the ones who change industries.

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He explains:

◼️ Why most "bad luck" is unrecognised opportunity

◼️ The four traits that actually lucky people share

◼️ How psychological safety unlocks radical ideas in any team

◼️ Why polymaths produce more creative solutions than specialists

◼️ The one question every business must be able to answer

Chapters:

00:00 Intro

01:15 The Two Problems With Bad Luck

02:37 J.K. Rowling, Trains and Hidden Opportunities

04:26 The Four Traits of Lucky People

05:32 Why Superstition Is the Wrong Direction

06:34 Penicillin, Velcro and Happy Accidents

08:48 Why Successful People Never Blame Others

10:23 Mindset, Identity and Why Dating Felt Different

12:01 Testing Thumbnails and the 4K Trick

14:17 The Brutal Role of Timing in Success

15:14 Building Psychological Safety for Wild Ideas

17:22 James on Steroids, Status and Being 22

20:00 Why Carwow's YouTube Strategy Is Genius

24:02 Innovation vs Creativity Defined

24:22 Doing Something Different Every Day

25:45 Closing Open Loops and the Zeigarnik Effect

27:37 The Random Greyhound Approach to Travel

29:37 James's Red Bull Can You Make It Story

32:37 Wilson Greatbatch and the Pacemaker Accident

34:26 Why Polymaths Find Better Solutions

35:26 Using AI to Introduce Useful Randomness

37:27 Red Bull's Trojan Horse Marketing

39:51 Productive Boredom and Shower Thoughts

44:55 Survivorship Bias and the Quiet Years of Work

46:23 The Cellar Door Lateral Thinking Puzzle

47:45 The Most Important Question in Business

50:02 Why People Really Leave Money to Charity

52:27 Polarising Marketing on the Tube

55:29 Paddy Power and the Blind Football Advert

58:13 The C-Word and Brave Brand Choices

01:01:28 Burger King's Left-Handed Hamburger Hoax

01:02:24 ASDA Opticians and the Swiss Referee

01:07:56 Rory Sutherland, HS2 and Demolishing Birmingham

01:08:59 Edward de Bono's Ford Car Parks Idea

01:12:24 The Case for Self-Driving Cars

01:16:49 AI, Useless Jobs and Paying People Properly

01:20:42 Will Self-Driving Cars Steal Our Thinking Time?

01:21:54 Who This Book Is For

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