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Forget dusty storefronts. China's oldest brands are now crashing livestreams and racking up billions of views, making the "old-timers" cool again. But beneath the hype lies a brutal scramble for digital talent, a constant battle with the algorithm, and one lingering question about whether the magic survives when heritage chases trends. / Heart to Heart - please send your audio questions to roundtablepodcast@qq.com (17:17). On the show: Steve, Fei Fei & Yushan