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Finding Prospect Pain

The Advanced Selling Podcast

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What's Your Biggest Problem?

Many times you're asking them questions that they don't even know the answers to. The up front agreement inin what we call the prelude of the process, is when you set the stage for a comfortable exchange of information. And also, be very careful. I just read a book called, never make a cold call, by jthats is name, jeff. It's like a greek name, lomboscus, or something like that. He's got some, got some good thoughts in there. One of the things he preaches on, which i really like, are those who say 'don't call yourself a consultant' You're not a consultant. You

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