20 - Scaling to $50MM ARR with Justin Welsh
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How Do You Slow Them?
At patien pop, we use a really different type of model in methodology. We generate so much existential pain and dread on the very first call, or second call, that we were able to move our sale cycles from 21 days down to nearly eight point six days. That's pretty, pretty darned fast. And i actually, like, i love challenger and i love gap selling, and i love spin selling and all the different things. But one of the best marketing moves that we have now is kind of high lighting what that patient practice generates 300 % with the headline "Patient Pop" The people that will click through this ad will be able to read it and then be able to
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