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The Allure of Play

Tea for Teaching

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The Five Principles of Engagement in Interactive Design

Designers rely on tried-and-true principles of interactive design to make these experiences feel engaging. The first one we call narrative and fantasy, the basic idea being that people need to hear stories about what they're facing in their own lives. Next is a classic one challenge: People really want a challenge that feels achievable and personal. And the last one is also sort of a classic I'd say, and that's rewards or what we call frequent rewards for feedback.

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