Cooper Marsh Co-Owner & Agent of CrossFit Athletes.
Ecom Gold
00:00
How to Engage With Athletes
i think brands should be creating with your athletes. It allows another revenue stream in terms of royalty to be able to compensate them but it also allows you to move product at a faster velocity directly to the fan base. You need to make sure you're activating the athlete and getting creative beyond just putting them on your social channels like you have. There's there's old means and ways of getting in touch with people i think sometimes people see a fatigue with with social media and the digital side of things and having a phone. I read a yeti story about this professional skier which i grew up skiing who wanted to go out and hunt her own meat because she wanted the freshest source of
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