How to Price a Product

Sally Kohn: How do you price something that hasn't been proven to have value yet? She says it starts as early as telling a story and flinch test people by saying, okay, what if it cost $300? And then we did set a price and someone on our team thought the price should be lower. Kohn: We kept the price high because obviously once you lower the price, it's very hard to raise it again.