We're back with five stories in thirty minutes across media, culture and the creator economy. Tubi and TikTok have formalised a pipeline to turn short form creators into TV showmakers, but does a production structure kill the very thing that made them?
Peacock has rebuilt its app to scroll like TikTok and during the Winter Olympics, one in five short clip viewers converted into live stream audiences. FIFA has named YouTube its preferred platform for 2026, but is this a genuine strategy or damage limitation dressed up as partnership? MrBeast has launched Vyro, paying anyone up to $300,000 to clip his content, but with no curation, what does that do to the brand? And Meta is paying creators up to $3,000 a month to come back to Facebook. Will the audiences follow?
Want to read more? Head to the Dizplai website. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.
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