
Episode #67 – How a Consulting Firm Began to Productize It’s Offering
Pro Serv Podcast by Collective 54
00:00
Is Intellectual Property a Good Investment?
Adrian: "There's real intellectual capital, intellectual property, that people are willing to pay for" If you're a body shop andad you don't have any of these methodologies, tools, systems, and they're not monotized, then it's tough to sell that firm. And if you can sell it, you gain to sell it at a discount, which is what we don't want to do.
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