#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It)
The StoryBrand Podcast
00:00
How to Persuade People to Buy or Do Something
The offer is, let's get on the phone and we'll see if this is a good fit for you. The response is just asking them to do something, either call me on the phone or hit the reply key on your keyboard and email me back. You can also use it if you write blog posts. I mean, ultimately, we're always persuading people somehow. We're persuading them to buy something or do something or believe something. And so that's where the knowing who you're writing to comes in.
Play episode from 20:18
Transcript
