In this episode of The Speed of Culture podcast, Matt Britton sits down with Kelly Mahoney, Chief Marketing Officer at Ulta Beauty, live from CES 2026 in Las Vegas. In this interview, Kelly unpacks how Ulta Beauty’s loyalty program and personalization engine drive nearly all sales. They also discuss why motivation-based marketing segmentation has replaced traditional demographics, and how AI-powered personalization in beauty and wellness retail shapes everything from recommendations to creative execution. The conversation further explores Ulta Beauty’s omnichannel customer journey, its evolving beauty and wellness retail strategy, and how Adobe CDP and Adobe Firefly creative automation support marketing at scale.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Kelly Mahoney on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
Hosted on Acast. See acast.com/privacy for more information.
