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294 Joe Polish: Master Marketing and Rise to the Top

The School of Greatness

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How Much Do You Charge?

People always default a price. If you want to know if some one's not doing a very good job of positioning a marketing themselves, it's when they're getting a lot of people asking them how much you charge. So in many cases you don't want people that are yto ask you a bunch of questions. You want to answer all the objections, all the questions, all the fears, all everything, as much as you can in advance with your copy, with your video. I mean, the only time i ever actually sell face to face is usually when i'm in front of hundreds, if not thousands, of people. And so we just educate people, and by doing that

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