In this episode, Brock Johnson breaks down my exact system for generating over 10 million Instagram views every month. He shared the real numbers behind my results, including 12.8M views in December, 16.9M views in January, and 13.6M views in February, and explained the core principle behind the strategy: the more you post, the more opportunities you create for growth and views.
Brock walks through the structure of my posting system, including how often he posts to the feed, the mix of Reels and carousels, and the different types of content He publishes. Brock explains why he focuses on “base hits” instead of trying to make every post go viral, and why you can never predict which piece of content will take off.
Brock also shares the operational side of the system—how he plans, batch, schedule, and reviews content using Metricool. This includes his weekly planning process, semi-weekly content creation schedule, how he reuses evergreen posts, and how Brock avoids repeating formats. The episode outlines a repeatable workflow for posting consistently at scale while keeping your content organized.
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