195 - The Leading Metric Every Marketing Team Should be Optimizing For | Demand Gen Live S2 x51
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Interviews Are a Good Place of Start, Right?
Interviews are a good place of start. Following people on social or finding the groups can be a a third one, just observing. You need to identify the one, two, three, five people in the market that your customers really listened to. And then i went and built relationships with them. They were able to translate all the insights of what they were seeing in the market to me,. which led to product.
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