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What Would Ralph Do if He Had to Start Over?

Perpetual Traffic

00:00

How Much Do You Choose to Niche Down?

Ralph: I feel like we hurt business owners, especially new business owners, because all we ever talk about a scale. In order to learn what scales, you have to first do the thing that doesn't scale. How insistent are you on maintaining your offer? Are you just anything to get cash flow rolling, or are you stayind true to a specific offer? Figure out how to scale something that at that point i really thought was completely unscalable.

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