How to Be an Innovative and Disruptive Company in the Healthcare Industry

Sally Kohn: There were some tricky decisions to make as there always are in an early stage venture about how do you get this into people's hands. Do you go directly to customers or do you go through their doctors? Did you share a little bit about some of the tips and turns that you had to take there? Yes, this is another sort of being a new entrant, right? How do you handle this? And for anyone who cares about and studies innovation, the place that you sell your products is such a wonderful way to be innovative and disruptive.