Ep 286 – Google Analytics 4: What it Means for Your Business
Divi Chat
00:00
How to Use GA4 to Improve Your Marketing Strategy
The only disappointment with this is that we live in a world of heat mapping and the video experience, the seeing what the users are actually clicking on and doing. Google had an opportunity here to not only transition away from the UI, but put something in that would have been even more powerful. But it's almost like they've got to own all of this data and then tell them to be able to build our clients about it as well.
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