The Impact of Free Shipping

i remember being meeting and talking about how, you know, the problem with any of these campaigns is they have what's called cannibalization. How do you create enough incemental demand to pay for the cost of the people that would have paid for it already? And so i remember explaining this constep to jeff, and he no, it wasn't obvious to him, and he was frustrated with it. And i went other finance partnersa who came up with the genius suggestion of, well, that's why we should have a five day delay,. which would be kind of like the saturnight day in air lines. In that way, you've created kind of a separate class