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RV E50 - The Power of an Experimental Mindset in Marketing | Bitesize B2B Marketing with Stephen White

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How to Increase Website Pipeline Velocity

B2b buyers are going to continue over time to want more of a self-service journey and so the place that they're going to go to transact is your website. When you look at website pipeline velocity i think it becomes a very interesting surrogate for overall market demand if you have more people coming to your website saying hey i want to buy now the tide lifts all boats.

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