Ep. 526: I Will Survive with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
00:00
The Psychological Power of Pavlovian Association
Pavlovian association is an enormously powerful psychological force in the daily life of all of us. Three quarters of advertising works on pure Pavlov. In economics we wouldn't have money without the role of so-called secondary reinforcement. The Persians really did kill the messenger who brought the bad news. I mean you should have seen Bill Paley in his last one of years. He didn't want to hear.
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