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EP 50: Aga Conboy on Niching Down, Nailing a Lead Product, and the Personal Growth it takes to Command Premium Pricing

No BS Mastery Podcast

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The Magic of a Lead Product

The lead product is something i talk about a lot, and it's really can explain it alot of different ways. It basically replaces the proposal in a creative process. Usually people pitch proposal and then they do the discovery after once somebody's sign on for a project. And instead, i say, forget that. Don't write a proposal at all. Sell the discovery. Just be smart about how you sell it.

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