What Is Stick Tootiveness?

Anthony Bourdain: I have a student. He was interviewing for the Stanford Graduate School of Business and the MIT Sloan School of Management. Within a month, these tips and a few more, he said, you know what, Anthony, I want to share great news with you. "Stick Tootiveness" is that perseverance to continue trying to do something even though it's difficult or unpleasant. It doesn't matter how intelligent a person is, you have to stick with it. Language is a journey. There's no such thing as this magic."