Micro-influencers and local brand fit

In this episode, BJ Kito explores the rapidly evolving world of college athletics with Jack Betts, the King of DIII NIL, from Amherst College. Get the inside scoop on his journey navigating the new NIL landscape, his insights on being a leader in this space, and the strategic dedication that fuels his success both on and off the field. More than just an athlete, Jack Betts' story showcases the innovative spirit and entrepreneurial drive emerging within Division III sports and its potential to empower student-athletes.

We are continuing the 87:60 X Shaping CT's Future series, where Virtuoso CEO BJ Kito sits down with sports and innovation experts ahead of Shaping CT's Future's event on sports and entertainment.