Tech Giants Targeting SMBs

This chapter explores how Apple is shifting its focus to target small and medium-sized businesses (SMBs) by adapting its business model, previously focused on consumer markets. The discussion highlights the integration of Apple's Silicon chips and its ecosystem to improve productivity and user management for SMBs. Additionally, it examines Twitter's monetization strategy through Twitter Blue and the implications of introducing premium features, ultimately reflecting on the intersection of technology and service-oriented approaches.