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BEST OF: holiday romcoms and millennial sales

The Hustle Daily Show

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Christmas Rom Coms - What's the Allure?

I watch rom coms all year round, but during November and December I will dabble with Hallmark. There are some production companies trying to come up with rom coms that either sort of reinvent the formula or have like actual good actors in them. One reason why Hallmark has been so successful is because they bring in these sort of like recycled stars who you forgot about. And then you see them on December 12th when you're in the mood for Christmas.

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