S2 E21: Juvee, 100 Thieves, Higround Director of eCommerce Francis.
Ecom Gold
00:00
The Importance of Cross-Pollination in E-Commerce
I think a lot of brands enter into those acquisitions thinking, well, we've already got this really great established audience. Do you actually see that played out? Like when you started working on iGround, did you manage to do much cross-pollination and how much of a bonus was that for you coming out of 100 Thieves or being owned by 100 Thieves? Yeah, I'll break it back out into those two parts. There's just clear components here of why iGround makes so much sense for it to be a part of like 100 Thieves, right? Naturally, Gammer is a gamer product. The goal was to be, you know, is about cultural relevance, style, fashion
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